So you’ve signed up for a dating site like Plenty Of Fish, thought long and hard about your profile, and selected just the right pictures to demonstrate what a great catch you are.But there’s one area that’s still stressing you out: More specifically, coming up with one of your own. If you’re just hanging out on OKCupid or Christian Mingle, then you’re one of the lucky dudes who don’t need to stress over their headline.That option can be a bit overwhelming, though, so go with a relatively short name and focus your creative juices on the tagline. People who work in advertising agencies can make their entire career on just one tagline. ”) As in advertising, the key to a good tagline in online dating is In the world of marketing (which, in the end, is what online dating is all about), the goal is to reach the right customer, not every customer.If you try to be too creative with both, they tend to conflict and create a confused message. This goal is called strategic positioning, the process of defining who you are in a way that your customers understand whether they’re a good match for you.So if you’re interested in optimizing your profile and beating out the competition right off the bat, a catchy dating headline is absolutely essential to piquing a woman’s interest and getting her to click on your profile instead of the other guy’s.On POF and Millionaire Match, headlines are almost impossible to miss in her search results, so yours needs to make a good first impression.This feature can cause some serious embarrassment if you aren’t careful (see the section “Checking how your tagline gets displayed” for the scoop). For example, say that you started your essay like 50 percent of all postings: “I’m youthful, spirited, happy, healthy . The first purpose of a tagline is to quickly say something about yourself that invites a person to look further. But what if you’re not a skydiver and not even interested in being one? A funny line can be a great icebreaker, and you don’t have to be particularly funny to write funny.The second purpose is to create some point of further discussion — an icebreaker that provides a prospect with an easy topic to start a conversation. Try these starter ideas: • “I’m boycotting shampoo!!! ” • “Everything I need to know I got from watching Gilligan’s Island.“ • “I run with scissors.” • “Where are my sunglasses?
PLUS Master copywriter Ted Nicholas found a good headline can perform up to 28% better when framed in quotation marks. If the photos don’t cut it, we generally don’t click on the person. But if we make it past the photo, skimming profiles, the first thing you'll notice is the profile tagline.This little ditty can compel us to read further, or it can cause us to roll our eyes and move on.Any headline that lists a number of reasons, secrets, types, or ways will work because it makes a very specific promise of what’s in store for the girl when she reads your profile. Falling in love or finding a great catch should be enjoyable.A nice quantifiable return on attention invested goes a long way toward getting her to check you out, and as long as you deliver with a quality profile, you’ll have a happy girl on your hands. First, it presents the girl with a third party endorsement of you. So you’ve been single for awhile and wanting to fall in love. Don’t take anything too personal and enjoy yourself.